FUNNY
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SMART
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DUMB
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ARTISTIC
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EMOTIVE
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CLEVER
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CINEMATIC
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FUNNY • SMART • DUMB • ARTISTIC • EMOTIVE • CLEVER • CINEMATIC •
Will leads & creates work that’s funny, clever, emotive, thought-provoking, cinematic, dumb but in a smart way. Sometimes it’s film, sometimes it’s a thing, but all the times it’s very Will.
This March Madness season, Buffalo Wild Wings is finally solving that pesky problem of not having enough eyes to watch ALL the games.
Project
March Madness
Released
March 2025
Client
Buffalo Wild Wings
Credits
CDs: Will Lindberg, Dan Berenson
Team: Kyle Chin, Adam Crouch
The Family of Beats Pills are back, and they are louder and better than ever. And they aren’t going to shut up about it.
Project
New Pill Release
Released
June 2024
Client
Beats by Dre
Credits
CDs: Will Lindberg, Dan Berenson
Team: Shelby Guller, Hannah Tutera
The world of VR let’s you dream big and have experiences that are even bigger. And this holiday season we brought the virtual to reality.
Project
Quest 2 Holiday
Release
November 2022
Client
Meta
Credits
CDs: Will Lindberg, Jimmy Burton
Team: Daniel Chen, Kelsey Shang, Donald Kim
When you get the chance to remake a rap and sell some cereal with Lil Yachty, you obviously make a Lil Yacht for said cereal.
Project
Lil Yachty Partnership
Released
April 2021
Client
Reese’s Puffs
Credits:
CDs: Mindy Benner, Matt Walton
Team: Will Lindberg, Jimmy Burton
McAfee+ does a lot more than cyber security, but it’s all a buncha mumbo jumbo to people outside the tech world. So we helped simplify it.
Project
McAfee+ Launch
Year
January 2024
Client
McAfee
Credits:
CD: Will Lindberg
Team: Rachel Ngun, Ally Farrish
VR brings your world closer than ever before.
Project
Quest 2 Super Bowl
Released
February 2022
Client
Meta
Credits
CDs: Melissa Wood, Paty Ortiz
Teams: Will Lindberg & Jimmy Burton,
Robert Cuff, Maite Albuquerque
Some think Football is Football. But With all the TVs, great food, and a place that feels like home we all know that Buffalo Wild Wings is actually Football.
Project
NFL Launch 2024
Released
August 2024
Client
Buffalo Wild Wings
Credits
CDs: Will Lindberg, Dan Berenson
Teams: Adam Crouch & Kyle Chin
Kevin Broberg & Sarah Redmond
Don’t Not Quit
Quitting cable was hard. But it’s best not to think about it and just quit.
Project
Quit Cable
Released
Summer 2018
Client
DirecTV
Credits
CDs: Mike Costello, Katie Brinkworth
Team: Will Lindberg, Alex Ledford, Conor Hagan
Hank’s tired of the lack of fundamentals in todays college game. And after this the people at B-Dubs are tired of Hank
Project
March Madness 2024
Released
March 2024
Client
Buffalo Wild Wings
Credits
CDs: Will Lindberg, Daniel Chen, Jimmy Burton
Teams: Donald Kim & Kelsey Shang,
Kevin Broberg & Sarah Redmond
We teamed up with KAWS to make our box a work of art, and make a game to win said work of art.
Project
KAWS Partnership
Released
Fall 2022
Client
Reese’s Puffs
Credits
CDs: Mindy Benner, Matt Walton
Team: Will Lindberg, Jimmy Burton
We brought Clives struggle with fate to life in a live action trailer for Final Fantasy XVI
Project
Final Fantasy XVI Launch
Released
October 2022
Client
Square Enix
Credits
CDs: Will Lindberg, Jimmy Burton
Team: Donald Kim, Kelsey Shang
Life with Pets is cute and fun and messy and covered in urine and destoryed toys and cuddles and spiteful cats and Chewy has you covered for it all.
Project
Brand Campaign
Released
January 2024
Client
Chewy
Credits
CD: Will Lindberg
Team: Chloe Friedman, Giovanna Saffos
B-Dubs launched some new stuff, so we launched some new stuff advertising videos.
Project
LTOs
Released
2024-2025
Client
Buffalo Wild Wings
Credits
CDs: Will Lindberg, Jimmy Burton, Danile Chen
Teams: Donald Kim & Kelsey Shang,
Kevin Broberg &Sarah Redmond
Social media is no longer the side piece, and at B-Dubs we treat it like the main course,
Project
Always on Social
Released
Forever
Client
Buffalo Wild Wings
Credits
CDs: Will Lindberg, Dan Berenson
Teams: Adam Crouch, Kyle Chin, Cat Clark, Colee Whitacre, Blake Pleasant, Sarah Redmond, And More!
Every year when the new Call of Duty launches it takes over lives.
Project
Call of Duty Time
Released
Fall 2014
Client
Call of Duty
Credits
CDs: Josh Fell, Rey Andrade
Team: Will Lindberg, Matt Spicer, Jed Cohen, Drew Vaughan
If it’s not DirecTV it really shouldn’t be considered TV at all
Project
Quit Cable
Released
Spring 2019
Client
DirecTV
Credits
CDs: Mike Costello, Katie Brinkworth
Team: Will Lindberg, Jimmy Burton
We did what any kid would do: We poured all the different Monsters Cereals into one bowl and then decided we should put all of that into a box on the shelves of grocery stores and made a mockumentary of all the Monsters coming together.
Project
Monster Mash Monster Cereals
Released
October 2022
Client
General Mills
Credits
CDs: Mindy Benner, Matt Walton
Team: Will Lindberg, Jimmy Burton
The back of cereal boxes haven’t been this groovy since forever.
Project
Box Activation
Released
Early 2022
Client
Reese’s Puffs
Credits
CDs: Mindy Benner, Matt Walton
Team: Will Lindberg, Jimmy Burton
When a new game comes out, you don’t want to have to do all that boring life stuff. That’s where Peter Stormare comes in.
Project
Black Ops II DLC Launch
Released
January 2014
Client
Call of Duty
Credits
CDs: Josh Fell, Rey Andrade
Team: Will Lindberg, Matt Spicer, Zach Hilder, Mat Bunnell, Jeremy Wirth
Wearing an Exo-suit of armor really lets you unleash your inner soldier. So we put people in the driver seat with our all POV film for Call of Duty Advanced Warfare
Project
Advanced Warfare Launch
Released
October 2015
Client
Call of Duty
Credits
CDs: Josh Fell, Rey Andrade
Team: Will Lindberg, Matt Spicer
The world of Call of Duty: Advanced Warfare is run by Private Military Corporations of the future. We partnered with Vice to explore the PMCs of the present.
Project
Advanced Warfare Tease
Released
May 2015
Client
Call of Duty
Credits:
CDs: Josh Fell, Rey Andrade
Team: Will Lindberg, Matt Spicer, Drew Vaughan, Jed Cohen, Jeremy Wirth